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As you will see in the sections that follow, both post-production and marketing deserve just as much attention and funding.
Post-Production
Leave a healthy portion of your budget for post-production, even if you aren't making a heavily post-driven film, such as a VFX spectacle or action movie.
Post-production funds will go toward your editor, colorist, sound designer, composer, and the rest of your post team.
Allocate about 35% of your budget for post-production... the same as your production budget.
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